The Importance of E-A-T and Proof of Work in 2021
Posted by Elena Nicosia on Mar 4th, 2021
Depending on who you ask, E-A-T SEO is either an important website ranking factor, or it isn’t.
E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings.
There are certain criteria that Google looks for when ranking websites and web content in relation to specific online search queries. Content should be engaging, informative, and accurate to rank high… Read More
What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage.
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses… 
Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story.
This is an effective solution that can not only ensure that your content is working effectively to attract more users to your website but to also improve their experience once they get there.
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there’s no universally perfect one-size-fits-all or practical SEO strategy. A big part of your responsibility as a business owner or brand ambassador is to map out an SEO strategy that works perfectly for your business while still maintaining a strong competitive edge.
Having a solid SEO strategy in place can help you stay well ahead of your competitors. The online market is incredibly… 
Traditional marketing strategies take customer experience into account when it comes to determining the overall success of each ad campaign. Customer experience is a crucial component of any marketing campaign because it measures the perception customers have of your business.
The same can be said for content experiences in content marketing. Every step you take to attract more views to your website and increase your ranking on SERPs or to boost your brand awareness creates a unique content experience for… 
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a new narrative and reassure prospective and existing customers that they’re following health and safety protocols. 
Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and look to the future rather than focusing on the past. One positive aspect of the digital marketing medium is that it’s flexible enough to adapt… 
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on by the COVID-19 pandemic, it’s that circumstances can change unexpectedly.
Traditional marketing methods like print ads are no longer enough to draw in the same… 
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years now.
But the approaches and best practices used for this lucrative and worthwhile content strategy have certainly evolved a great deal over the years. Let’s…